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Why the funny story?

Because when it comes to learning and remembering what you have read or heard, sensory narratives are useful.

When you read a story (or listen to one), parts of your brain activate and allow you to experience the story as if it was happening to you. When you read, “Anne kicked the ball,” the part of your motor cortex associated with leg movements fires.

Detailed descriptions and metaphors light up diverse brain regions. “Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells.”  When your brain receives multiple signals around the same event, it is more likely to form a memory that you can access. Abstract ideas and ideas presented out of context lack the kind of rich sensory and emotional response that our brains crave.

Human brains are hard wired for story —and they prefer a juicy one.

What’s next?

Come meet us.

You are at the center of everything we do—a learner with a real world project (and a deadline), a student in need of new skills, or a cat with an intellectual curiosity. Around you we organize relevant materials, mentor and coaching networks, training exercises, and practice sessions. We curate readings and videos, gather examples of best practice, design processes, provide critiques and advice, and make introductions to experts.

How do we work?

Newton Street creates flexible, project-based plans. Together we will set a goal and work to accomplish it. We will meet you individually or in small group meetings, online and in person.

What do we think about learning?

This website presents our philosophy and approach to learning. We hope that you will take a look around. Check out what others have to say about us: link

Call 206.622.2598

or drop us an email:

Like to read the articles referenced in our brochure?

The New York Times discusses the importance of tone in the new SAT link

Hechinger Report and the use of social media in admissions decisions link